ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 4: The Straight Download About Data, KPIs, & Evolving Library Strategy"
Episode Synopsis
In this episode, we explore why libraries need better KPIs to measure digital success and how traditional metrics like checkouts and door counts fall short. We discuss shifting focus toward community reach, engagement, and retention—while examining the impact of power users on usage data.
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