Send us a textSometimes, the shortest distance between doubt and conviction is not another slide deck with tons of data, analysis and logic — it’s the right metaphor.We’ve all sat through presentations packed with data, logic, and charts — only to walk away without being convinced.Why? Because while facts inform, they don’t always move people.What truly shifts mindsets is when complex ideas are made simple, human, and relatable. That’s where metaphors come in.A well-chosen metaphor takes something abstract and makes it concrete. Then you can understand it — and more importantly, act on it.Leaders who master the art of metaphor gain an unfair advantage. They cut through complexity. They dissolve resistance. They rally people to take action, not because the spreadsheet says so, but because the metaphor makes the risk, or the opportunity, undeniable.In this week’s story, I’ll share how two leaders, in very different times of crisis, leaned on metaphors to win support for actions that otherwise seemed unthinkable.For more #storiesatwork do subscribe to our YouTube channel which has two playlists - #StoryBank https://bit.ly/WStoryB and #LeaderSpeak https://bit.ly/WLeaderSYou can also join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11Our website has a video version of this story. https://storyworks.in/storybanks/Follow me on LinkedIn -->linkedin.com/in/i-am-ic

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