Por: Stuart Fogarty

The Story of Advertising over 10 weekly Episodes that’s neverbeen told. If you’re interested in media or advertising, you’llbe interested in this.Lessons from the past, that warns of today’s oncoming doom.Advertising is all about to change forever and someone’s toblame….How did advertising start? And why? How did brands beginand Agencies emerge? What is a brand?Who were the US Madmen of the 1950’s and why do theymatter? The Saatchi’s and BBH of London taking their power.The infamous global holding companies of now.The classic international campaigns – British Rail, I’d like toteach the world to sing from Coke, Levi Jeans ‘launderette’,Camel cigarettes. international Agencies like BBH, theSaatchi story, CDP, AMV, Fallon, St Luke’s, Ogilvy, Chiat Day.But this is also the story of media, of Advertising Agencies andhow they all contributed to the state we’re in. And my part inits downfall.Stuart Fogarty is a second-generation Adman. A real insider asa Former President and Fellow of The Advertising Institute(IAPI); Board Member and Fellow of The Marketing Institute;Chairman of The Advertising Press Club; Board member of ThePublicity Club; former Ad Agency CEO and Owner of Ireland’slargest Ad Agency McConnell’s and AFA O’Meara Advertising;Founder member of Core Media, Ireland’s largest MediaAgency: Founder of Digital Agency ICAN Hosted on Acast. See acast.com/privacy for more information.

9 episodios disponibles