Is Labour as safe as it seems? Why do some of our votes matter ‘more’ than others? And what do polls tell us about who we really are? We take a deep dive into it all from the man behind the concept of the ‘red wall' - including why Mondeo Man and Worcester Woman aren't all they're cracked up to be.This podcast was brought to you thanks to the support of readers of The Times and The Sunday Times. Subscribe today: http://thetimes.co.uk/thestoryGuest: Pollster James Kanagasooriam, chief research officer, Focaldata.Host: Manveen Rana.Producer: Olivia Case.Get in touch: [email protected] Find out more about our bonus series for Times subscribers: 'Inside the newsroom'Further listening:Sir Keir Starmer, the man who could be Prime Minister. Nigel Farage is standing. Are the Tories in deep trouble? This podcast was brought to you thanks to subscribers of The Times and The Sunday Times. To enjoy unlimited digital access to all our journalism subscribe here. Hosted on Acast. See acast.com/privacy for more information.

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