In the second episode of the Storied Future Podcast, Chris talks to Jamie Cleghorn and Rishi Dave of Bain  & Company about how to create alignment across the B2B organization, from the buyer to the boardroom.Jamie is a Senior Partner focused mainly on growth strategy, go-to-market effectiveness, and organizational alignment. Rishi is an Expert Partner in the firm's commercial excellence practice with deep expertise in B2B marketing and digital marketing.This conversation covers a ton of ground, and centers around a few core principles—perhaps the biggest of which is the importance of talking to people and getting buy-in across the enterprise.You’re going to get a lot out of this episode, especially if you’re trying to build a strategic narrative that’s integrous from the top of the organization down to the frontlines.In this conversation, Chris, Jamie, and Rishi talk about:How they use the B2B elements of value— a framework designed to help B2B brands measure and deliver what customers want—to drive growthWhat it takes to create strategic narratives that authentically align everyone from the boardroom to the frontlineHow Bain’s Sales Play System helps close the gaps between marketing and salesWhy CMOs can't afford to not invest in brand and demandHow a blank piece of paper can be a powerful tool for realigning your thinkingAnd much more!TSFpod.comthestoriedfuture.com

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