Now online: State-of-Innovation #9 with Tony Ulwick, innovation pioneer, author of books and articles and creator of the "Outcome-Driven Innovation" methodology: 

"Opportunity Discovery – A new perspective and lessons learned" 

Tony Ulwick is a pioneer in the field of innovation, and his Outcome-Driven Innovation framework has been adopted by some of the world’s leading companies. By tuning into this episode, you’ll gain insights that are not only theoretical but also highly practical and applicable to your own business challenges. 
 
Key Takeaways of that Episode: 

A new perspective on how to become more customer centric 

Real life examples on how to consistently create breakthrough products 

Experiences on how to accelerate revenue growth 


 
Tony gives real-life examples on his ideas as the creator of the Outcome-Driven Innovation (ODI) strategy framework. It helps businesses discover opportunities for value creation by focusing on customer outcomes. Instead of traditional market research, ODI identifies the specific jobs customers want to get done and the outcomes they desire. By understanding these needs, businesses can develop products and services that directly address them, reducing the risk of failure and increasing customer satisfaction. ODI enables companies to uncover unmet needs, prioritize development efforts, and create solutions that provide real value, leading to a competitive advantage and sustainable growth. 
 
What do you think? Looking forward to your comments :)
 
#stateofinnovation #opportunitydiscovery #customercentricity #outcomedriveninnovation 

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