Luke Faccini is Chief Brand Strategist at The Sponge, Co-Founder of Good North and also author of “Impact Brand Storytelling - A how to guide for founders hell-bent on changing the world”.Key takeawaysWhy it is important for a company brand to have purpose and be perpetuating goodThe importance of an authentic, consistent and unified culture in improving your customers' experience and increasing productivityWhy misaligned and undefined values create a toxic culture of mistrustLinksLuke LinkedIn profile - https://www.linkedin.com/in/lukefaccini/Websites - thesponge.com.au  (Company Website)lukefaccini.com  (Personal Website)goodnorth.co  (Luke's Tribe)Book - https://thesponge.com.au/book/Webinar - https://thesponge.com.au/monthly-marketing-munchies/JJP Talent Solutions website - https://jjptalent.com.au/Spotlight on Software Development YouTube series - https://www.youtube.com/channel/UCwnOgXovhfFeggMrOkBWCAQNicola LinkedIn profile - https://www.linkedin.com/in/nicolachristinasteel/

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