In this episode of the Sports PR Huddle, we’re joined by guest Carey Marin discuss the intricacies of managing communications for major sports projects, particularly stadium openings. Some of the projects Carey (President and CEO of Purpose Media Group) has worked on:SoFI Stadium (LA Rams and LA Chargers)Levi’s Stadium (San Francisco 49ers)AT&T Stadium (Dallas Cowboys)American Airlines Center (Dallas Mavericks)Lenovo Center (Carolina Hurricanes)We discuss the importance of storytelling, building trust with ownership groups, and simplifying complex narratives for media and fans. The conversation delves into the challenges of financing, public perception, and the role of community engagement in shaping successful PR strategies. Top 5 listener takeaways should you tune-in Trust is essential in high-stakes communications as every stadium project has unique challenges.Simplifying complex narratives is crucial for media coverage. Financing complexities require clear communication strategies.Engaging fans through storytelling enhances connection, but community engagement is vital for project success.Listening to both ownership and fans shapes effective communication.Innovative PR strategies can leverage technology but buy-in critical; public perception can shift with effective PR efforts.Notable Timestamps00:00 Introduction to Sports PR and Stadium Communications02:43 The Complexity of Stadium Projects05:37 Building Trust with Ownership Groups08:12 Navigating Media Coverage and Financing10:35 Simplifying Complex Narratives for Fans13:08 Establishing Early Wins in PR15:59 Shifting Narratives Beyond Team Performance18:24 Community Engagement and Public Sentiment21:05 Managing Public Relations During Controversial Projects23:40 Mini Campaigns for Diverse Audiences26:17 Creative Storytelling in Stadium Projects26:58 Connecting Fans to Projects31:06 Navigating Public Opinion and PR Strategies35:55 Combating Misinformation and Fan Engagement40:38 Managing Corporate Partnerships and Fan Experience43:15 Trends in Mixed-Use Developments45:16 Challenges in Stadium Projects47:04 Key Advice for Sports PR Professionals

Ver todos los episodios