DescriptionIn this episode of The Spatial Computing Podcast, I sit down with Tero Sarkkinen, CEO of Basemark — the company behind Rocksolid AR, an operating system bringing augmented reality to the windscreen of next-gen vehicles.Tero reveals Basemark's journey to creating industry-leading AR tools for car makers, the impact of AR on driver safety and experience, and how their tech is expanding into sectors like smart cities and defense. Get a glimpse into the future of spatial computing and why AR glasses might be the next big thing.Transcript:https://the-spatial-computing-podcast.notion.site/Transcript-for-Powering-the-Future-of-Automotive-AR-Basemark-s-Journey-with-Tero-Sarkkinen-The-Sp-240b6f708b4280a89f07eb62b005cdbc?pvs=141Timestamps:(00:00:46) – Basemark’s journey to product-market fit(00:03:07) – AR windshields and 20% faster driver reaction times(00:05:13) – Expanding AR technology beyond automotive(00:07:49) – The future of AR and spatial computing(00:11:51) – Bold predictions for AR adoption in the next 5–10 yearsEPISODE LINKS:Tero's Linkedin: https://www.leiainc.com/Basemark's Website: https://www.basemark.com/

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