Steve Marshall on Aidentified, AI Prospecting & Why Focus Beats Features

20/10/2025 27 min

Listen "Steve Marshall on Aidentified, AI Prospecting & Why Focus Beats Features"

Episode Synopsis

In this episode of Software Leaders Uncensored, host Steve Taplin interviews Steve Marshall, Chief Product Officer at Aidentified. They discuss the importance of aligning product and technology teams, the role of AI in enhancing prospecting solutions for financial advisors, and the challenges of leading product development in a remote environment. Marshall shares insights from his career journey, the innovative projects at Aidentified, and valuable lessons learned in product management. He emphasizes the need for effective communication, focus on core ideas, and the importance of understanding the true problems being solved in product development.

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