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Listen "Social Media in 2025: What's Actually Working (With Real Data)"
Episode Synopsis
Episode Overview
An in-depth look at three real case studies showing how businesses achieved significant growth by being more intentional and doing less on social media. It features actual data and implementation strategies that will work in 2025.
Key Case Studies
Local Retail Store
Initial challenge: No reach despite following "best practices"
Strategy changes:
Community-focused content
Entertainment over sales
Strategic timing
Results:
423.7% engagement increase
282.9% impressions increase
Zero paid advertising
Midlife Influencer
Initial challenge: Burnout from daily posting
Strategy changes:
Reduced posting frequency
Focus on genuine engagement
Strategic audience targeting
Results:
30.6% follower increase
143.5% engagement increase
122.2% impression growth
Automotive Tech Company
Initial challenge: Random YouTube posting
Strategy changes:
SEO-focused approach
Clear audience targeting
Business goal alignment
Results:
253.7% engagement increase
513.6% view increase
13.66% watch time improvement
Key Takeaways
Quality over quantity in content creation
Platform mastery beats platform diversity
Entertainment without purpose is just noise
Consistency means reliable, not daily
Real relationships beat algorithms
Action Steps
Audit your current content strategy
Choose one primary platform
Create engagement-focused content
Build genuine relationships with audience
Implement daily engagement routine
Quick Win
Review your last 10 posts for engagement prompts vs. broadcasting messages
Connect With Us
Instagram: @wheeler_marketing_agency
Subscribe to the podcast
Ready to cut through the social media noise? Send us a DM or head to wheelermarketingagency.com and let's chat about your business.
Episode Timestamps
[01:45] Common Social Media Myths 🤮
[02:35] Case Study 1
[04:28] Case Study 2
[05:51] Case Study 3
[07:13] Big Takeaways
[08:14] How to Implement
Quotable Moments
"Whether you're selling software or sandwiches, people are people."
An in-depth look at three real case studies showing how businesses achieved significant growth by being more intentional and doing less on social media. It features actual data and implementation strategies that will work in 2025.
Key Case Studies
Local Retail Store
Initial challenge: No reach despite following "best practices"
Strategy changes:
Community-focused content
Entertainment over sales
Strategic timing
Results:
423.7% engagement increase
282.9% impressions increase
Zero paid advertising
Midlife Influencer
Initial challenge: Burnout from daily posting
Strategy changes:
Reduced posting frequency
Focus on genuine engagement
Strategic audience targeting
Results:
30.6% follower increase
143.5% engagement increase
122.2% impression growth
Automotive Tech Company
Initial challenge: Random YouTube posting
Strategy changes:
SEO-focused approach
Clear audience targeting
Business goal alignment
Results:
253.7% engagement increase
513.6% view increase
13.66% watch time improvement
Key Takeaways
Quality over quantity in content creation
Platform mastery beats platform diversity
Entertainment without purpose is just noise
Consistency means reliable, not daily
Real relationships beat algorithms
Action Steps
Audit your current content strategy
Choose one primary platform
Create engagement-focused content
Build genuine relationships with audience
Implement daily engagement routine
Quick Win
Review your last 10 posts for engagement prompts vs. broadcasting messages
Connect With Us
Instagram: @wheeler_marketing_agency
Subscribe to the podcast
Ready to cut through the social media noise? Send us a DM or head to wheelermarketingagency.com and let's chat about your business.
Episode Timestamps
[01:45] Common Social Media Myths 🤮
[02:35] Case Study 1
[04:28] Case Study 2
[05:51] Case Study 3
[07:13] Big Takeaways
[08:14] How to Implement
Quotable Moments
"Whether you're selling software or sandwiches, people are people."
In God we trust