Episode 226: What's Working Mid-2025 - 5 Paid Ad & Offer Strategies Driving Results Episode Description The digital landscape is moving fast, but Smart Marketer is staying ahead. This is part 1 of a 4 part series about what is working right now halfway through 2025 in direct to consumer marketing. In this tactical check-in, Molly Pittman and John Grimshaw share five strategies that are helping businesses generate better results in 2025. Whether you're working on ads, funnels, or creative, this episode gives you practical ideas to tighten up your offers, test smarter, and set up growth for the next six to twelve months. "People want the prescription. People want to be told what to do for the scenario that they are in or the outcome that they want." – Molly Pittman You Will Learn Why low-cost digital offers are outperforming free trials for customer acquisition How bundling products into systems increases AOV and simplifies the buying journey The evergreen category page strategy that lifted revenue by 22% How employee-generated content is helping brands connect more authentically Practical Meta creative testing tips that are working right now What AppLovin is and why it's a promising new platform for businesses Links & Resources Smart Marketer – smartmarketer.com Smart Marketer Summer Sale – smartmarketer.com/summer Pretty Farm Girl Skincare – prettyfarmgirl.com RedDrop Products – tryreddrop.com/collections/all-products BRĒZ Functional Beverages – drinkbrez.com Apply for AppLovin Beta – smartmarketer.com/applovin Omnisend – smartmarketer.com/omnisend (Use coupon code "SMART" for 50% off your first 3 months) Timestamps 00:00 – Episode Intro & Mid-Year Marketing Insights 03:23 – Host Updates, Business Context & Episode Framing 07:01 – Why Marketing Trends Mirror Business Performance 09:57 – Strategy Behind Seasonal Offers and Bundling 12:22 – Using Slow Periods to Prepare for Peak Growth 15:29 – Tip #1: Digital Products with No COGs 22:47 – Tip #2: Sell a System, Not a Single Product 30:02 – Tip #3: Landing Page Strategy for Higher Conversions 32:50 – Tip #4: Use Simple Pages to Guide the Customer Journey 36:47 – Tip #5: Winning Creative Types in Paid Traffic 44:20 – Bonus: Structuring Creative Testing for Performance 47:27 – Outro: Preview of Retention & Email Marketing Episode Your Engagement Matters If you found this episode helpful, please take a second to follow, review, and share the show. It helps us reach more marketers and business owners looking for what's working now. Review on Apple Podcasts Share and tag us on social – use #WeOutHere Feedback or questions? Email us at [email protected] Serve the World Unselfishly and Profit.

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