Hey Small Business School! I have often talked about the importance of increasing prices to match inflation but today I want to dive into a bit of a contradictory strategy, decreasing prices as a means to enhance business profitability and attract more customers. I’ve personally seen lowering prices result in increased revenue and improved financial standing. So let’s get into how!Topics Covered:The frustration with stagnant pricing in industries like accounting, where technological advancements have significantly reduced time and effort required. How lowering prices presents an opportunity for both business owners and customers to reduce costs and enhance value, ultimately fostering better client retention and satisfaction.The importance of strategically adjusting prices based on market trends, expectations, and perceived value of products or services, rather than industry standards.Embrace flexibility in pricing strategies, the best approach may not always be the conventional one.Make the value you offer accessible to the market you want to provide it for! Lowering your prices could be the financial breakthrough you are looking for!Have questions about what this looks like for you? Reach out, I'd love to connect!Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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