Running a business isn’t just about strategy and sales, it’s about who’s really in your corner. In this episode of The Small Business Podcast for Small Businesses, Farley explores the emotional side of entrepreneurship.How to identify your true friends in business...And why surrounding yourself with the right people can make or break your journey.Farley shares:The subtle signs of genuine support vs fake encouragementWhy some friendships shift when you start a business and what to do about itHow to build a circle of trust that fuels your growthThe importance of boundaries, honesty, and shared valuesReal stories from business owners who found clarity in their relationshipsWhether you're just starting out or scaling up, this episode will help you protect your energy, nurture authentic connections, and stay focused on what matters most.Let us know if you need help and support if you're struggling with this or to just chat about how to build a business with the right people by your side.Support the show

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