This episode has been few weeks in the making… because the tech failed us last time around…Today is going to be about seismic change. It’s about moving messaging, but also about moving market mentality - and going against positioning you’ve spent years building and nurturing.This afternoon we’re going to talk SaaS growth, pivoting your position and how you go from being a physicist to improv comedian to being one of the top marketing heads in tech.The Six Sessions have given me the opportunity to chat with some amazing people in the growth space. And Today I have the pleasure of learning from someone who’s been at the centre of growth for one of the best things to come out of Massachusetts - other than Harvard, MIT, Red Sox, Pats, the Bruins and Mark Whalberg…He ran the funnel marketing team for the company that built the market leading funnel supporting software - and was charged with helping to shift the messaging from funnel to flywheel.If you’re interested in huge message driven SaaS growth, how to move your stance in the market or you’re just looking to be entertained for 30 minutes on a Friday afternoon, you’re very welcome.These chats are designed to be short and sweet… but hopefully full of insight.And it’s definitely unfiltered - which is the fun bit…And speaking of filtering, this session very nearly didn’t happen at all - as Linkedin censored our guests name, causing even more tech issues…Joining us from Boston, it’s my pleasure to introduce to you, HubSpot’s very own flywheel master, Jon Dick.

Ver todos los episodios