Casey Brown, pricing expert and founder of Boost Pricing, joins Aamir Noorani to talk about the invisible forces that cause entrepreneurs to underprice themselves and how to stop leaving money on the table. From corporate boardrooms to solo founder workshops,Casey has taught thousands how to articulate their value, raise their rates, and sell with confidence. In this episode, she breaks down the mindset, language, and habits required to finally get paid what you're worth. Key Takeaways: Why most people underprice—and how to stopHow to talk about pricing without fearWhat makes a value-based pricing strategy workHow to communicate confidence without arroganceCommon pricing myths that kill revenueThe emotional link between money and self-worthWhy founders need to separate price from people-pleasing

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