Sam Richter is an internationally recognized expert on digital transformation and the author of the best-selling book, "Take the Cold Out of Cold Calling". He was named one of the World's Top 50 Sales Keynote Speakers in 2019 by Top Sales World and one of the Top 25 Most Influential People in Sales by InsideView multiple times. Sam is also the founder of IntelNgin, a technology that helps you find key business and sales information faster. Join us as we discuss the importance of relevance and knowing what's important to the buyer, how to properly reach out to prospects, and the importance of mindset and being genuine in all of your interactions. Highlights: The importance of relevance and adding value Customer relevance management The platinum rule The 3x5 method for getting into the buyer's mindset Building a genuine and authentic reputation Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel [email protected] Connect with Sam Richter Take the Cold Out of Cold Calling: https://a.co/d/2MXFGWY https://www.linkedin.com/in/samrichter Sam's Website: https://samrichter.com/ IntelNgin: https://www.intelngin.com/   Call to Action In the Funnel Sales Workshop Free Sales Tools How to Listen: Subscribe on Apple Podcasts Listen on Spotify

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