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Read his latest work today: https://hbr.org/2023/02/why-retailers-fail-to-adopt-advanced-data-analytics
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In this episode of our podcast, we have the pleasure of speaking with Robert Rooderkerk, an Associate Professor of Operations Management at the Rotterdam School of Management. With his extensive research experience in the field of retail operations, Robert sheds light on the complex challenges that arise at the intersection of marketing and operations. Through his work, he delves into questions surrounding product assortments, product lines, and fulfillment, offering unique insights that will be of interest to anyone in the retail industry. Tune in to hear from this esteemed professor and gain a deeper understanding of the intricacies of retail operations.

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