In this episode, we talk about the tech stack, how to assess what you have and how to build it around the needs of your people. We explore the technology landscape and how it has evolved and how this is having a detrimental impact on the ability for firms to make good decisions about the technology they need to power growth.We end by discussing how to audit what you have using a systems thinking approach to ensure that your technology is being an enabler of great outcomes based on a strong alignment with the processes and most importantly the people in your organisation. Key Takeaways:The marketing, sales and service technology landscape has changed beyond all recognition in the last 10 or so years. In 2010 there were around 150 tools on offer to organisations, today there are around 10,000, which leads to considerable issues finding the right ones to meeting the needs of a particular business.This is leading, directly or indirectly, to a 33% annual churn rate of technology in the average business, with a similar percentage of marketing budget being spent on tech. In addition this is also causing significant overlap in functionality with many tools doing many of the same things, but being selected by firms on the basis of one of their functions.The roll of the revenue operations team is to help navigate through this web of problems by having broader operational objectives rather than just functional ones in mind. But also to ensure there is cohesive system design within the organisation that takes into account not just what technology is onboarded, but what process are crafted in and around it and what structures are put in place to ensure that the way your people interact with them delivers the right outcomes. Resources:https://www.linkedin.com/company/revopslabhttps://www.revops-lab.com/ Connect with the hosts:https://www.linkedin.com/in/chris-bayliss-enquirylab/https://www.linkedin.com/in/charles-proctor-marketingauto/ We hope you enjoyed the episode, join us next time when we explore systems thinking in RevOps.

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