This week's episode is a great level-set for anyone who owns, inherited or may be implementing a new sales engagement platform (ie SalesLoft or Outreach) in their business. We're going to walk you through 5 best practices we've learned over the years about what to do when adding this type of solution to your tech stack. We're covering a lot of great info including, platform ownership, email deliverability/opt-in protocol and lead stage mapping tips. So if you want to make sure you don't make some commonly made mistakes with your sales engagement platform, then be sure to check out this episode!

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