#9 Product-led Growth: Zeroing in on Personalization and Engagement with Zach Rego

The Revenue Cafe
20/10/2021 32 min Episodio 9
#9 Product-led Growth: Zeroing in on Personalization and Engagement with Zach Rego

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Episode Synopsis

In this episode of the Revenue Café, Breadcrumbs co-founder and CMO Gary Amaral is joined by Zach Rego, The VP of Marketing and Sales of the SaaS solution Unstack to discuss product-led growth, overcoming objections and the challenges as a start-up, his perspective on valuable lead scoring, and the importance of tracking the correct data to increase sales.

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