#63 - The Marketing Funnel Is Dead (Part 1) - with Paul Fairbrother

The Revenue Cafe
14/04/2023 7 min Episodio 63
#63 - The Marketing Funnel Is Dead (Part 1) - with Paul Fairbrother

Listen "#63 - The Marketing Funnel Is Dead (Part 1) - with Paul Fairbrother"

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Episode Synopsis

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast, we feature Paul Fairbrother, Founder and CEO of The Fairbrother Agency. Marketing funnels don't work the way you think. They are not linear; they are a web. The solution is content marketing because the customer is in control and they will buy only when they are ready. Learn more in this latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.HIGHLIGHT QUOTESThink like a customer with their needs and wants  - Paul: "You might think, okay, my KPIs for this month are to get X number of MQLs or Y number of SQLs, but really you need to be thinking what does the customer need at this stage of the journey?""Like I was saying on the previous slide with these squeeze pages, they don't give enough information. So, maybe the customer doesn't want to jump on a webinar yet. It might be that that's your KPI, but you got to think of what the customer wants."You can find out more about Paul in the link below: LinkedIn: https://www.linkedin.com/in/pwfairbrother/

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