On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Vivek Bedi, Founder and Chief Product Officer of Product Immersion. Sales and product teams tend to get siloed from each other. Vivek discusses how these teams can use artifacts, much like app release notes, to stay aligned on a high level. Vivek discusses how the involvement of sales and products can change depending on the type of client, as well as the effectiveness of having a product manager in closing a deal.HIGHLIGHT QUOTESSome clients need more product team involvement, some don't - Vivek: "Looking at different types of clients, in the sales cycle, you might B2B clients, enterprise clients, big, small, that plays an interesting role too because depending on your client, there might be more involvement in the product."A PM in the sales process closes deals more effectively - Massimo: "I think also getting like a product manager in the sales conversation helps a lot, especially when sharing the roadmap. I feel potential customer tends not to trust product promises from salespeople, while if there is an actual PM explaining the roadmap and making a formal commitment, that's way more effective for closing deals." You can find out more about Vivek in the links below:LinkedIn: https://www.linkedin.com/in/vivekbedi/Website: https://productimmersion.com/ Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

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