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Listen "#34 - Don't Compete, Contrast Instead (Part 1) - with Lee Gladish"
Episode Synopsis
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Lee Gladish, Managing Director of DemandScience. He digs into how the best PLG companies are actually sales-led and discusses the formula B=MAT which stands for Behavior = Motivation, Ability, and Triggers. While a PLG strategy focuses on "A," for more complex products, it's all about the "M."HIGHLIGHT QUOTESPLG is still primarily sales-driven - Lee: "Everyone thinks PLG is the shit but what a lot of people don't really understand is product-led growth companies really generate a lot of revenue from sales as opposed to just product-led growth."Defining PLG and what it really means - Lee: "What are the fundamentals, the basis of PLG? So we can all agree, It's probably a low barrier to entry, there is quick time to value, so no or little implementation when you're having your users go through a PLG strategy, and somewhat of a network effect maybe virality within the product as well." You can find out more about Lee in the link below:LinkedIn: https://www.linkedin.com/in/leegladish/ Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
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