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Listen "#33 - Your ABM Strategy Is Outdated (Part 2) - with Mandy Thompson"
Episode Synopsis
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Mandy Thompson, Founder and CEO of Digital Reach Online Solutions. ABM can only be a success when stakeholders align resources, technology, and time. Success, in its stages, must also be defined and aligned and an ongoing iteration planned for too. Mandy also gives tips for early-stage companies to begin their successful ABM strategy.HIGHLIGHT QUOTESA step-by-step approach gets stakeholders at the table - Mandy: "If you take it, step by step, you get everybody to the table, and we're truly aligned across all of these different areas, not just okay, we're going to get a list of targeted accounts and domains and we're going after the VP of sales and the VP of marketing and the head of finance and we're going to serve them."Define ICP and get clarity on available resources for accounts - Mandy: "Obviously, starting with the ICP is really important and starting with a manageable number of accounts. And so, I think you need to go wide enough to be able to collect data that is going to be meaningful, but you need to be narrow enough to actually understand what is working." You can find out more about Mandy in the link below:LinkedIn: https://www.linkedin.com/in/mandy-thompson-digital-reach/ Check out more Hot Takes on revenue acceleration on our website below! Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
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