On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, Gary welcomes back Tyler Lessard, VP of Marketing at Vidyard. Today, Tyler dials in on how to hyperfocus your content resonance. He stresses the need to create content your audience deserves. He also discusses how resonance factors in format, emotional connection, and the "irresistibility" factor, and how the key metric is only engagement and nothing else.HIGHLIGHT QUOTESYour content must be focused on your audience 110% - Tyler: "Focus on your audience, so step back and say are we creating content because it's what we want to say in the formats we're comfortable putting them out in, or are creating our content for our audience 110%? Are we doing what they really want to engage with? Take cues from YouTube, Tiktok, great podcasts in your community, stuff that you're jealous of, and say, well, I can do that."You can find out more about Tyler in the links below:LinkedIn: https://www.linkedin.com/in/tylerlessard/Website: https://www.vidyard.com/Check out more Hot Takes and educational episodes on revenue acceleration on the Breadcrumbs website.

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