In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Will Foust, the chief critic and CMO at Ad-versary, to uncover the hidden implications behind the four most dangerous words in advertising: "it just seems like." Will Foust, drawing from his extensive background in marketing, dissects these words and reveals how they often signal a lack of understanding, appreciation, and technical knowledge. He discusses real-world examples, both humorous and frustrating, where these words have led to misguided marketing notions. Will provides valuable advice on how to navigate these situations, emphasizing the importance of listening, understanding, and communicating effectively with individuals who approach marketing challenges with a limited perspective. Ultimately, this episode offers a fresh perspective on the complexities of marketing and the opportunity to bridge gaps in knowledge and appreciation.HIGHLIGHT QUOTESBridging the Gap of Ignorance - "Listen to them. Help them get to the point of what they're trying to communicate and give them that vocabulary because you're going to start to break down those walls of 'it just seems like'."Unveiling the Depths of Marketing - "Marketing is more than a soft skill; it's a blend of strategy, creativity, and technical expertise."You can find out more about Will Foust in the link below: LinkedIn: https://www.linkedin.com/in/willfoust/HOST: Armando BiondiGUEST: Will FoustBreadcrumbs Podcast

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