This week’s episode of The Retail Tea Break podcast is sponsored by Salesforce, the world’s #1 CRM. In this episode I speak to Scott Kennedy, Regional VP for Salesforce Commerce Cloud across the UK and Ireland. This former retailer thrives in a high-growth, fast-paced environment and is focused on creating strong strategic relationships with customers. Scott describes the impact that the unprecedented digital growth and the physical store renaissance is having across the globe. We discuss what a true customer centric, omni-channel experiences should look and feel like. Scott also gives us an insight into what Salesforce Commerce Cloud can do for retail businesses. He explains how brands could be utilising their customer data to personalise communication and experiences, ensuring customer loyalty. This is a fantastic episode, so grab your cup of tea, sit back and listen in! Topics:Current retail trends across physical and digitalTrue omni-channel experiencesGen Z buyer behaviourFocusing on retaining loyal customersSalesforce helping retailers having deeper customer conversationsWhat’s coming up next for Salesforce? For more information visit:https://www.salesforce.com/eu/campaign/salesforce-ireland/

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