In this episode of The Retail Experience Show, Bobby speaks with Ryan Ellis, CEO at TravisMathew, a lifestyle brand. They discuss TravisMathew's growth to 40 stores across the country, why they focus on product storytelling, and how they use fun experiences to attract customers into the store. They also talk about why aspiring retailers should slow down at the beginning, the role of digital in the future of retail, and why great customer experiences begin with people.
Topics discussed:
How TravisMathew created a lifestyle brand in a space no one was addressing and grew to 40 stores.
The lessons learned in opening their various stores, and why Ryan visits each location before signing. 
How TravisMathew is experimenting with technology in their operations, yet still focuses on having people drive great customer experiences.
Why they focus on product storytelling to make things simple for both employees and customers.
How they draw customers into their locations with games, community experiences, and storytelling.
Advice to aspiring retailers on why they should take it slow at the beginning and nail their first few locations.
How digital elements will shape the future of in-store experiences with better product marketing. 

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