Simon Sinek is unlikely to shout out "Start with the FRC Code".
You won't find a Ted Talk titled "FRC - The Cool Code out of COVID City.
Nor will #CorpGov be trending any time soon.
J A Sutherland writing in his book Ensuring General Wisdom: The critical role non-executive directors and trustees play in executive performance says "No-one leaps out of bed in the morning, breathes deeply and cries: "today I am going to govern corporately".
Let's face it; the term corporate governance is a bit boring. J A Sutherland believes corporate governance is about good leadership. He's right.
Amid the COVID-19 pandemic, there's a secure link between good leadership, good governance and getting your organisation through the crisis and out the other side.
If you're lost, you need a map. And many CEOs, although they wouldn't necessarily admit it, are lost as to how to lead their organisations at this time. They need a map. The UK FRC Code on Corporate Governance 2018 is an unlikely map for CEOs, even for SMEs and those organisations not obliged to comply with it. Here are seven reasons why:

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