Most people care about sustainability, they just don’t understand how it’s talked about anymore.In this episode, two experienced communications leaders unpack why the climate conversation lost its way, and how simple, honest language can bring people back in.They explore:- Why emotion alone can’t drive climate progress- The danger of “green-hushing” and why silence isn’t neutral- How to talk about progress people can actually feel — lower bills, cleaner air, safer jobs- Why corporate jargon kills trust faster than failure- What it looks like when companies tell the truth, even about the hard stuff“If you missed a target, say it,” says Cat Biggart. “People can handle bad news. What they can’t handle is spin.”Rob Agnew adds, “The minute you sound like a press release, people stop listening.”This is a conversation about honesty, language, and responsibility, and how all three shape the future of business and climate action.Watch now to learn how to talk about sustainability in a way that people can actually believe in.#Sustainability #ResponsibleBusiness #EthicalCommunication #ClimateAction #Leadership #Trust

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