For decades, the conversation around diet and health has been framed as a matter of personal responsibility—a narrative pushed so effectively by the food industry that many of us don’t even question it. But what if the real problem isn’t individual choices, but the system itself?On The Responsible Edge podcast, Nicki Whiteman, Chief Brand & Youth Officer at Bite Back, broke down how major food companies manipulate public perception, quietly shaping a world where unhealthy food is the easiest, cheapest, and most accessible option—then placing the blame squarely on consumers when health issues arise.

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