Today's mindset is different. Today everyone is good or the online reviews would drive them out of business. So, it's not enough to have quality, care, or compassion. Your competitive advantage will be how you deliver your product better, faster, or more convenient. David Avrin is the author of Why Customers Leave (and how to win them back). David and Kevin discuss the book and how it illuminates some of the blind spots we have in how we work with customers. Leaders miss some things and there are unintentional consequences. They need to step back and ask some hard questions from the customers perspective.

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