ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Credit Union Members Become Disloyal – And What To Do About It (Part Two)"
Episode Synopsis
Part Two of our interview with customer loyalty expert Lara Ponomareff, who joins us to talk about how you can measure effort and why it is the biggest source of disloyalty in your credit union today, even greater than Net Promoter Score. Lara offers practical tips to make it easier for your members to do business with you, how to connect innovation and effort, and what Disney taught her about saying “no.”
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23/01/2024
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