In this episode we spoke with Joe Foster, the co-founder of Reebok, a pioneering figure in the athletic footwear industry. With his brother Jeff, he established the brand in 1958, revolutionizing sportswear. His innovative spirit and dedication continue to shape the world of sports fashion.We covered:Reebok's Founding Story: Joe Foster delves into the origins of Reebok, sharing insights into the brand's humble beginnings and its evolution into a global athletic powerhouse.Innovations in Sportswear: The conversation highlights Reebok's trailblazing contributions to athletic footwear and apparel, showcasing the brand's commitment to pushing boundaries in sports fashion.Legacy and Future Vision: Joe Foster reflects on Reebok's enduring legacy and offers a glimpse into his vision for the brand's continued impact in the dynamic world of sports and fitness.Hosted by Gordon Glenister: Influencer marketing maven and author, previously led a promotional merchandise industry body for over a decade. In 2018, he pioneered the Branded Content Marketing Association's influence division. Gordon is also the voice behind the 'Influence' podcast, an Evening Standard writer, and founder of Membership World.The Redefined Series is brought to you by 1 Club. Our mission is to expose insights and raw discussions that you won't get anywhere else, for you to understand the "Redefined" journey and start creating your own.Follow our journey on Instagram here. Hosted on Acast. See acast.com/privacy for more information.

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