The CMO's Guide to China Marketing: Episode 4 - 2021 Predictions

The Radical Global Marketing Podcast
22/01/2021 21 min Temporada 1 Episodio 4
The CMO's Guide to China Marketing: Episode 4 - 2021 Predictions

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Episode Synopsis

Mike and Steven are back with a slightly different format for episode 4 of The CMO's Guide to China Marketing this month. As it's January and a fresh start for a new year, the guys offer up their predictions for trends and developments that all international marketers need to keep up to date with for China marketing in 2021. They chat in-depth about:Agile marketing in ChinaBrand fusionThe China digital landscapeChina Trade exhibitions in 2021If you think they missed anything, let us know! 
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