James Butler is the Head of Marketing Communications at Epermarket, one of China’s most well-known online shops for international F&B brands. He is a multi-channel marketeer, operational across many projects and platforms. Before Epermarket, James was the Operations Manager of Glo London, responsible for developing and supporting a major F&B franchise opportunity in China. His background covers teaching, marketing, and product and business development.In this episode…China is a very challenging market to penetrate as an international brand. James Butler recommends partnering with trusted online stores in China that specifically serve expat clientele and locals. This way, they act as an introduction bed for these brands. He shares his marketing journey and how they started a store that provides an international community in China. In today's episode of The Radical Global Marketing Podcast, Steven Proud sits down with James Butler, Head Of Marketing Communications at Epermarket, to discuss how they partner with international F&B brands in China. James talks about his career background in marketing, Epermarket’s business model, the challenges and opportunities it encounters working with international brands, and the future of global marketing communications in China. 

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