Andy Smith is the founder and CEO of StrategiQ.Andy is a hugely driven and insightful marketer with an interesting professional background and journey to becoming the founder and leader of an award-winning agency.Throughout the conversation, Andy comes across as a logical and analytical thinker with an obvious enthusiasm and vision. He speaks with a lot of objectivity and clearly values accountability within the working environment he has created.StrategiQ is a UK-based, strategy-first marketing agency founded in 2013. Andy and his team offer clients a truly personalized experience based on their ability to uncover valuable insights and competitor-beating opportunities, defining, and delivering impactful marketing strategies.In this episode:Andy chats about his background in retail and sales and the corporate grounding he developed during his early career. His introduction to marketing and advertising sales came from the 12 years he spent at Yellow Pages, the majority of which was working face-to-face with businesses of all sizes.He talks about maintaining a passion for business challenges, a belief in robust business planning, and developing marketing strategies and tactics that are directly aligned with the business plan.We discuss leadership in an agency environment and how Andy interprets his role as CEO. We also look at the career progression of his team and the importance of providing opportunities for growth and leadership.Andy highlights the importance of achieving a balance between brand, technology, and customer experience, and how this has influenced how StrategiQ positions itself as a business.

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