In this episode of The Quality Edge, host Chris Nahil sits down with James Wells, Senior Analyst and Research Director at LNS Research, to tackle one of the biggest challenges facing manufacturers today: how to reposition quality from a cost center to a strategic advantage.Drawing from over a decade of research and his own experience in quality leadership, James shares what separates companies that merely manage compliance from those that make quality part of their competitive edge. They break down the shift from “little q” to “Big Q” thinking, the role of embedded quality across the value chain, and why the best-performing companies don’t just measure risk — they measure impact.If you're a quality leader trying to build a business case that resonates in the boardroom, or just looking to rethink how quality can drive performance, this one’s for you.Follow UsLinkedIn @ETQPresented by ETQwww.ETQ.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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