Por: Jack Ferguson

The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.We understand that senior marketing is uniquely frustrating.  You have to sell the 'why' more than any other department.You're held accountable for results beyond your control. You're forever dealing with non-marketers who 'know better than you'.Stakeholder politics, opinions, and “gut feelings” constantly get in the way.You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft. We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used. You can use these conversations to:Explain complex concepts to non-marketers.Get more client buy-in.Explore new strategy ideas.Better articulate your existing knowledge.Explain the 'why' behind your strategy.Keep your own team engaged.Better navigate marketing politics (which are inevitable). Remember that you're not alone in your experiences.No empty buzzwords. No listicles. No generic advice. Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries. 

114 episodios disponibles