Introduction: 
I'm here with Kenny Dodge. He's the VP of digital marketing. He has a degree in business administration and marketing, and he has worked to grow and market small businesses for nearly a decade. He's got extensive knowledge in the e-commerce marketing space, digital ad analytics, gourmet popcorn, and whiskey!
At Blue Zone, Kenny specializes in business development and digital ad management for their clients. Kenny stays motivated by the fact that he only measures his own success by that of his clients. He works with Blue Zone's brands to specific goals for their program and provides strategies to hit those goals.

Questions/Topics in This Episode:
1. Let's say that someone, a business owner came to you, they're relatively new. Maybe they've been in business for a year, running two or three crews, maybe doing a million dollars in revenue, and they were to ask you, what's the big deal with Google reviews? What would you say to them?
2. What's something that you've seen in the last 12 to 18 months that's interesting or more powerful or surprising to you or your clients in regard to reviews?
3. Would you tell someone to respond to every single review, even the good ones?
4. Discussion about business owners that are not confident in sending review requests to all customers: "Do you have any other examples of businesses or business owners that were terrified and gave it a shot or were like, all right, you know what, let's just ask reviews for everybody and see what happened?"
5. Topic: Responding to good and bad reviews.
6. Do you have any other tips and tricks when responding to good reviews?
7. I've heard that it is not okay to incentivize customers, it's against terms and conditions, but it is okay to incentivize employees?
8. Topic: Enterprise car rental and Chris' personal experience with an employee asking for a review.
9. The most interesting thing that customers find the most surprising when it comes to reviews?

- How should people connect with you?
[email protected]

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