We have Elijah Ramsey today in this episode. He is a co-founder of the business called Utility Helpers. They are the one-stop resource for changing and/or activating your utility services, including electric water, internet, cable phone, and satellite. Elijah has his perspective as a business owner that depends on reviews to validate and build trust with consumers

Questions/Topic in This Episode
1. What are the sources of your leads? Where are they coming from? Why are they coming to you? Who's referring them?
2. So I feel like your business clearly has a little more justified reason to say we're a referral-based business. But that aside, when I talk to people that say, 'Oh, we're referral based, we don't need reviews.' What would you say to someone like that?
3. How relevant are keywords within a review to the business?
4. I've asked several SEO experts, who all give different opinions. But with your limited marketing budget, how would you prioritize the order of operations including reviews, Google business profiles, websites, domain purchasing, setting up emails, email marketing, direct mail, and even fostering referrals or something from customers, or from real estate agents?
5. Where would you prioritize as far as marketing goes?  Are you spending money on SEO or where are your marketing dollars going right now for your business?

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