Introduction: 
Today I have Audrey Kerchner. Audrey is the owner of Inkyma, a marketing agency that specializes in creative and effective campaigns from strategy to execution. That may be branding or website video production or advertising campaign or management and content marketing. They support all the marketing efforts that you need to run your business.

Questions/Topics in This Episode:
1. If someone said why do I need online reviews in general, where would you go with that?
2. Are all reviews created equal?
3. As of today, what are the common statistics or things or features that people don't realize that google is using reviews for in the algorithm for ranking?
4. Where would you rank focusing on your google listing or google reviews specifically, in priority of tasks (register with the state, then by domain, etc) where would you put the review portion?
5. Have you heard that in the near future, Google might not even ask you what services you provide because they will just determine that 
from what customers are telling about you?
6. What would you define as SEO? And what stuff in SEO are ongoing needs that you would continue to invest in versus basic structure in your content that's indexable?
7. Online reviews are replacing SEO for small businesses, where would you say you fall in that particular statement?
8. What's the most commonly misunderstood thing about google reviews that you feel like you're educating people on? Or the thing that you're surprised that nobody knows about?
9. Topic: Google shrinking down the amount of reach that they're giving listings
10. Have you seen google reviews positively impact google ad performance? Is there a way to get those to work together?

- How should people connect with you?
Email: [email protected]

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