The live-action Barbie movie starring Margot Robbie had the biggest opening day for a movie at the global box office in 2023, grossing an estimated $71.01 million. The film, directed by Greta Gerwig, also set a record for the biggest opening day for a female-directed film.
Barbie opened in 4,243 theaters in the United States and Canada, and in 77 markets overseas. The film's opening weekend is expected to be between $95 million and $110 million, which would make it the fourth-largest opening of the year.
The success of Barbie is a surprise to many, as the film was not expected to be a major box office hit. However, the film's strong marketing campaign, which focused on its subversive take on the Barbie character, seems to have resonated with audiences.
Barbie is the first film in a planned franchise, and Warner Bros. is hoping that the film will be a major success. The film's success could also help to revive the live-action family film genre, which has been struggling in recent years.
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