ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "PRBites - Using information for leverage"
Episode Synopsis
Inside information that you can't easily find on Google is currency, and with information, you can buy access and favours.
So why don't many press releases include it?
Including inside information and insights magnifies the effectiveness of your pitches.
We look at some ways to gather it for your pitches.
And we look at some research on how to connect with Gen Z.
The Public Relations Podcast Website - thepublicrelationspodcast.com/
CommsQuestionTime - commsquestiontime.com/
Where you can find me - You'll find me here - LinkedIn / [email protected]
#PR #publicrelations #pragency #prtips
So why don't many press releases include it?
Including inside information and insights magnifies the effectiveness of your pitches.
We look at some ways to gather it for your pitches.
And we look at some research on how to connect with Gen Z.
The Public Relations Podcast Website - thepublicrelationspodcast.com/
CommsQuestionTime - commsquestiontime.com/
Where you can find me - You'll find me here - LinkedIn / [email protected]
#PR #publicrelations #pragency #prtips
More episodes of the podcast The Public Relations Podcast
PR is changing: Pay attention to the news
18/12/2025
Is "AVE" dead in PR?
12/10/2025
Case Study: Keeping the media interested
22/09/2025
Report: How to write Press Releases with AI
03/08/2025
In God we trust