The 2024 Provocateurs series featured nine inspiring thought leaders, entrepreneurs, and business authors who challenged us to re-think conventional approaches to leadership and management. Neri Karra Sillaman shared her remarkable story from refugee to building a multi-million-dollar sustainable fashion brand; Marcus Collins explored the hidden power of cultural influence in consumer behaviour; Lisa McKnight revealed how she transformed Barbie into a cultural phenomenon and billion-dollar success; and Andrew Winston redefined the role of business to create a thriving “net positive world”. One of the key highlights of the 2024 series was recording live at New York Climate Week with Paul Polman, former CEO of Unilever, who delivered an emotional and unequivocal call to action to address the “moral vacuum” in global leadership. We must cultivate leaders, he says, who are equipped to embrace restorative, reparative, and regenerative practices and lead with purpose.We also learnt leadership lessons from Amy Chang on becoming an AI entrepreneur; Jeff Wetzler on leveraging the wisdom of the people around you; Dane Jensen on harnessing the positive power of pressure; and Atif Rafiq on driving innovation and digital transformation in traditional, legacy companies.In this episode, Steve Goldbach, Geoff Tuff, and Kulleni Gebreyes of Deloitte, join Stuart Crainer and Des Dearlove of Thinkers50, to reflect on their key takeaways and thought-provoking insights from Provocateurs 2024.This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

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