The Protocol Lab podcast episode, hosted by Aiva, explores the concept of speed as a competitive advantage in small businesses. The episode suggests that responding quickly to new leads can increase conversion rates, while slow responses can lead potential customers to seek service elsewhere. An example of a protocol to boost speed is the Speed-to-Lead protocol which ensures instant responses to inquiries, setting a strong first impression. The show also delves into how automation tools can help implement this protocol efficiently, increasing the business's reliability and trustworthiness. The podcast suggests harnessing the power of AI and speed in this manner can leave a lasting positive impression, leading to repeat business and referrals, ultimately driving growth in a competitive market. AIVA AI Automation Suite

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