Product Led Growth with Eric Keating, VP of Marketing at Appcues

The Product Marketing Experts
05/08/2020 35 min Episodio 9
Product Led Growth with Eric Keating, VP of Marketing at Appcues

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Episode Synopsis


Connect with Eric Keating on Linkedin: https://www.linkedin.com/in/erickeating/Questions we covered in this episode:Kids and Zoom How Eric got into Marketing What is Product Led Growth? Why is it growing so fast right now? What should PMMs doin at a PLG company? PMMs working with Sales at PLG companies? Growth vs Product Marketing at a PLG company? 

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