My guest is Alberto Savoia, the first Engineering Director at Google. He's currently a lecturer at Stanford University and the author of the international bestseller "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed." In this episode, we cover:(00:00) Introduction(01:19) Bitten by a failure, Alberto decided to bite back!(05:06) Market Research: Collect Skin-in-the-Game(08:24) Collect Your Own Data (YODA)(11:09) Say It With Numbers: The XYZ Hypothesis(15:22) Test Your Ideas by Pretotyping(20:01) Remember That Prototyping Is the Most Ethical Thing to Do(23:44) Collect Enough Evidence(27:15) Start With One Hypothesis(29:53) Interview Customers Only to Explore the Problem Space(35:07) Fall in Love With the Problem but Flirt With the Idea(39:10) Build a Culture of Experimentation(43:52) Final DiscussionWatch as a video + more information: https://youtu.be/aQ_SrxK9zjoWhere to find Paweł Huryn?• My newsletter: https://www.productcompass.pm• YouTube: https://www.youtube.com/@pawelhuryn• LinkedIn: https://www.linkedin.com/in/pawel-huryn• Twitter (X): https://twitter.com/PawelHuryn

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