Welcome to the inaugural episode of the Private Practice Success Podcast! Join award-winning practice owner and business mentor Gerda Muller as she unveils the essential secrets to building a thriving allied health practice - insights gained from 17+ years of building multiple 7-figure practices in Australia.In this foundational episode, Gerda shares what university never taught us about running a successful private practice, as she distills the crucial elements into seven game-changing secrets:Secret #1: Ditch the 911 Marketing Discover why panic-driven marketing is sabotaging your practice's growth. Learn how to replace reactive, emergency marketing with planned, structured, and consistent strategies that deliver reliable results. Secret #2: Love Your Practice Angels Master the art of cultivating and maintaining relationships with your most loyal referrers. Learn why you only need five 'Practice Angels' per full-time clinician and how to protect these vital relationships from competition.Secret #3: Hire Your ACE Team Build a team that drives your practice's vision forward. Understand the equal importance of clinical and administrative staff, avoid costly hiring mistakes, and create a culture that attracts and retains top talent. Secret #4: Know Your Numbers Prevent the common fate of brilliant clinicians going broke by mastering essential financial metrics. Learn which numbers really matter, how to set appropriate KPIs, and manage cash flow effectively - all while maintaining focus on clinical excellence.Secret #5: Embrace the Profitable Private Practice Mindset Transform your relationship with money and profit in healthcare. Understand why it's not just okay but necessary to be profitable, and learn the five pillars of the profitable private practice mindsetSecret #6: Dynamic Diary Management Master your practice's engine room - the appointment diary. Learn the difference between static and dynamic management, create robust booking guidelines, and balance the needs of clients, clinicians, and the business. Secret #7: Add the WOW Factor Stand out in a crowded marketplace by creating genuine differentiation. Move beyond common claims about relationship building and discover how to create memorable client journeys that truly set your practice apart.Who This Episode Is For: • Solo practitioners who want to build strong foundations. • Group practice owners who want to optimise operations or scale their business.Special Bonus: >> REGISTER for the 2026 Blueprint Planning Session HERE <<Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook Page Follow Gerda on Instagram Connect with Gerda on LinkedIN Join the Private Practice Success Facebook Group - exclusive to practice owners. Email Gerda directly at [email protected] Order your hard copy of Gerda's book, The 7-Figure Practice HERE. Ready to work with Gerda? Send in your details HERE and she will be in touch.

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